In June 2026 I had the chance to present at the Pixel Pioneers event. Here is the corresponding blog post.

Being a designer often comes with the assumption that we can clearly picture the outcome before it exists. We may be expected to have a vision, imagine the outcome, and “see” the solution early on.

But what if you can’t? Not all designers work that way, and in this post, I’ll explore ways to design without relying on mental imagery or a fully formed vision. Drawing from my experience with aphantasia and enterprise B2B design work, I’ll show how replacing imagined outcomes with structure, language, and shared artefacts leads to clearer decisions, better collaboration, and understanding.

⋆˚｡⋆୨୧⋆｡˚⋆

This is the blog post that accompanies my talk ‘POUR principles and designing with accessibility in mind’. I gave this talk at an LTUX London event in July 2025.

⋆˚｡⋆୨୧⋆｡˚⋆

Accessibility is a tricky area to navigate; there are many grey areas that are open to interpretation and many conditions that must be catered for. The POUR framework can help simplify the process. This post is intended to help you apply this framework to your design in a thoughtful way to create human-centered intuitive products.