I don’t see it: Designing with aphantasia

Tue, 22 Sep 2026 12:00:00 +0000

In June 2026 I had the chance to present at the Pixel Pioneers event. Here is the corresponding blog post.

Being a designer often comes with the assumption that we can clearly picture the outcome before it exists. We may be expected to have a vision, imagine the outcome, and “see” the solution early on.

But what if you can’t? Not all designers work that way, and in this post, I’ll explore ways to design without relying on mental imagery or a fully formed vision. Drawing from my experience with aphantasia and enterprise B2B design work, I’ll show how replacing imagined outcomes with structure, language, and shared artefacts leads to clearer decisions, better collaboration, and understanding.

Aphantasia on marwa.gorvan.com

I don’t see it: Designing with aphantasia